Sigma Health Technologies
Building a disciplined acquisition engine to find and book the right healthcare technology deals.
Business Context
Sigma Health Technologies acquires businesses in the US healthcare technology sector. They had clarity on exactly what they wanted to buy, but consistent access to the right business owners was the real challenge. Getting in front of qualified sellers, booking discovery calls, and filtering genuine opportunities from noise required a structured outreach system they did not have in place.
Millionaire Contracts built and ran two parallel workstreams: a cold calling engine to reach business owners directly, and a daily deal scouting operation monitoring broker platforms against Sigma's specific acquisition criteria.
Scope of Work
- 1
Cold calling business owners using trust-first scripts built around genuine market insight rather than acquisition pitches, focused on opening real conversations before anything else
- 2
Detailed context capture from every call: owner mindset, business situation, timeline, and openness to a conversation, so Sigma's team entered discovery calls fully briefed
- 3
Daily monitoring of multiple business broker platforms with strict filtering applied against Sigma's financial and operational acquisition criteria
- 4
Only surfacing opportunities that genuinely met the bar, regardless of volume pressure or activity targets
- 5
CRM pipeline tracking with full visibility so no opportunity slipped through and every prospect had a clear next step and owner
The Outcome
The acquisition pipeline shifted from reactive and scattered to structured and intentional. Sigma's team spent less time on weak opportunities and more time in productive conversations with sellers who were genuinely ready to explore a deal. The system reduced noise and created a reliable deal flow the team could count on.
"In acquisitions, trust is the real barrier. Business owners are protective of what they have built. The outreach that works leads with genuine understanding of their situation before it mentions acquisition at all. Listening before asking is the only approach that opens doors consistently."
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