Most small firms do not have a marketing problem. They have more enquiries than they realise and convert fewer of them than they think, because nothing records the people who made contact, waited, and instructed somebody else. That is the part we build and run.
Someone with a legal problem contacts the firm at the worst possible moment for the firm and the most urgent one for them. The partner is in a hearing, the paralegal is on another matter, and the enquiry sits until somebody is free.
A form that asks for a name and a message tells you nothing about whether the matter is worth taking. It also tells the person nothing about what happens next, which is the moment they open a second tab.
People with a legal problem are frightened and they are shopping. They contact several firms and instruct whichever one makes them feel handled first. That is usually decided in the first ten minutes, not by the quality of the eventual advice.
A firm can say how many matters it opened last month. Almost none can say how many people made contact and never became a matter. From the inside that looks like a quiet month rather than a leak.
We follow a real enquiry through the firm as it stands. Where it lands, who sees it, how long it waits, and at which point the person gives up. Most firms have never seen this written down, and it is usually the whole diagnosis.
Immediate first contact, because intent decays by the hour and a slow reply reads as no reply. Then the questions that decide whether the matter is one the firm wants, asked the same way every time so the answer does not depend on who happened to pick up.
A consultation in the diary while the person is still on the phone, with confirmation and reminders so it is kept. Then the reporting the firm has never had: how many made contact, how many were booked, how many turned up, and where the rest went.
Two engagements in law, one inside a firm and one inside the agency that feeds them. Outcomes are described rather than quantified, at our clients' request.
Turning anxious legal inquiries into same-day attorney consultations.
Turning legal leads into signed cases through intake and conversion.
A site rebuilt so an enquiry arrives with the matter type, the urgency and the jurisdiction already attached.
Learn moreThe criteria that decide which matters the firm wants, applied consistently instead of case by case.
Learn moreWhat is said in the first ten minutes to someone frightened and shopping, written for your practice areas.
Learn moreEvery enquiry logged from first contact to signed matter, so the ones that leak are finally visible.
Learn moreFollow-up that runs on its own, so an enquiry that goes quiet is not simply forgotten.
Learn moreIf the honest answer is that nobody knows, that is the finding. One call is enough to map what happens to an enquiry at your firm today and what it would take to close the gap.
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